Who's on a Growth Team

The core functional roles: a Growth PM who manages the experiment roadmap, Growth Engineers who implement experiments, a Growth Marketer who runs performance channels (paid, SEO, email, referral), a Growth Data Analyst generating insights on the user lifecycle, and a Growth Designer who optimizes UX with an emphasis on speed.

Composition flexes with the problem. Working on new user experience? Weight toward engineers, designers, analysts. Working on SEO? Lighter on design, heavier on marketing, data, and full-stack engineering.

Supporting functions like finance, pricing, and ops get pulled in depending on the initiative.