Growth Is the Scientific Method Applied to KPIs
Chen defines Product Growth as the discipline of applying the scientific method to business KPIs.
The loop: analyze the data, form hypotheses, prioritize, run experiments, iterate. That's it. No magic hacks, just a system that compounds.
This is also why the 'growth hacker' era ended. Sean Ellis coined the term for lone individuals pulling multiple levers. As the discipline matured it became clear the work requires many skillsets working together.
“Product Growth is the discipline of applying the scientific method to business KPIs.”
Key idea
Growth is a repeatable process (data → hypothesis → experiment → iterate), not a bag of tricks. And it's a team sport, not a lone hacker.