Growth as Evolutionary Pressure

Here's the strange part: chasing the growth number doesn't just execute your idea, it can improve it. Hitting an ambitious rate every week forces you to keep changing what you do, and the search for whatever grows can carry you somewhere better than your starting plan.

The pattern has a famous shape: you start with idea A, growth pressure keeps pushing, and you end up at idea B that you'd never have pitched on day one, but that the weekly number dragged you toward. The constraint acts like evolution: relentless selection for what actually works.

That's why 'follow the growth' is more than a management trick. It's a discovery procedure for what the market wants, run one week at a time.