Perfect the Experience, Not Just the Product

Steve Jobs' 'insanely great' doesn't mean your v1 product must be polished. It means the overall experience of being your user should be insanely great. A buggy early product plus deeply attentive founders can still deliver that.

The attentiveness isn't just charity: it's your feedback engine. Talking to early users directly is how the product gets good.

The Viaweb founders went as far as building online stores for merchants themselves, just to learn what merchants actually needed.